Responsive Mobile Web Pages are Awesome

Image of iPhone App Store Update Screen

iPhone App Store Update Screen

If you’re an iUser, chances are your App Store application updates have been numerous in the past few days. As Apple gears up for the release of IOS7, countless app designers around the world have been pouring over their code — making sure your favorite apps will work when you upgrade to the newest phone or tablet operating system. At the same time, they’re ensuring that those who choose not to upgrade continue to have full access to the functionality users have come to rely on.

This is a challenging position for a small web development office to be in. We must already ensure that our desktop website runs on Safari, Firefox, Chrome, Opera and newer versions of Internet Explorer. Adding the continual development of dedicated mobile applications for IOS, Android, Windows and Blackberry to the mix would grind progress to a screeching halt.

Take Android for an example. The number of phone and tablet makers employing the Android operating system on the wide array of screen sizes, resolutions and hardware means that the potential combinations of design parameters for an app designer easily reaches into the tens of thousands.

Android fragmentation, representing device manufacturer, screen size, resolution and hardware capabilities.
(Image from

At W&L, our new responsive design allows our desktop and mobile sites to be operated out of the same backend system. That means your access to our content remains unchanged with the release of a new operating system or a new device. So whether it is IOS8, the iPhablet, Android Lemondrop, or your next computer, we’ll be ready.

This entry was posted in Ingeniux, Redesign 2013.
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